Exhibiting a trade show is an outstanding way to promote your company especially if it’s in a start up phase. You can make new connections and draw together new business leads. But it is scary and frustrating at the same time. It is a huge decision to do a trade show.
Here are 6 guides for a successful trade show exhibit which is helpful for any industry.
1. Give yourself ample of time
Planning and preparing for a major trade show exhibit may take over 12 months. Reach out to important people who will be present in the trade show. It’s best to establish connections with influential individuals. By working them into your plans, it proves that you’ve shown interest in keeping in touch and building rapport.
2. Nutritional snacks
Having to spend a long day at your trade show booth can be very exhausting. You can pack nutritional foods in your bag instead of fast food, chips and soda. Vegetables and fruits are always a good hit. You can bring apples, carrots and bananas. Making a mix of fruits and nuts can provide you the boost of energy you need. Make sure your staff gets regular food breaks to avoid fatigue.
Keep hydrated. Make it your goal to drink at least 8 glasses of water while in the trade show.
3. Boost the trade show morale
When you are on the trade show exhibit the entire day, it can be difficult to maintain a consistent working stamina from morning until nighttime. Initiate a competition to reward your staffers who take the highest quantity of qualified leads. Find a way to keep the trade show exhibit spirits up.
4. It’s all about the angle
Trade show booth layout is one of the many factors to a successful trade show exhibit. Make your trade show booth a place people want to hang out. Design and decoration matter. Lay out your trade show booth on an angle. You would want to have an appealing booth layout that will have people looking at your product.
5. Count on your returns
You want to ensure that you’re going to get the most out of the trade show exhibit you’re going to have since it requires commitment, money, people and other valuable resources. With the use of strategic plan in targeting the right prospects that can generate quality leads, you can get your investments back. Convey consistent, specific, benefits oriented, high priority information that is important to each target set. Make it loud and clear who you are to show that your trade show display is worth seeing. Focus in showing your best selling products. Do not sell – Educate them. Flirt with your prospects. Don’t give it all away up front. Makes them want to know you and your company more.
6. Organized is the word
The last thing you need in a trade show display is disorganization. Have with you a binder or a folder with all the necessary documents like your schedule, to-do lists, phone numbers, business card and marketing materials that you might need the entire trade show exhibit. Avoid disorder at the trade show display as well. Have your trade show displays manned all the time.